“Deadline for submission of full paper is 15th of August, 2010. To be considered for late acceptance of your paper after the deadline, write to Dr. Lau Chee Kwong (cheekwong.lau@newinti.edu.my) or Praveen Nair (praveen.bn@newinti.edu.my).”

         Traditionally, business sustainability has long been associated with the capability of businesses to increase its revenues and earnings thereby ensuring corporate longevity. Time has changed and the 21st century organizations cannot just rely on this objective, even though its importance has not faded. Business organisations have to recognize the importance of their connections to and dependence on society and environment if they want to be sustainable and the sustainable efforts of a business organization must simultaneously meet the objectives of three equally important components: economic, social and environmental. Recent past have witnessed an exponential interest, debate and research in the multi-focal aspects of sustainability and the concept of business sustainability has moved from being a marginal to mainstream concern to both academicians and practitioners. At this juncture, where there is an urgency to change the traditional business practices to a more sustainable direction, Faculty of Business and Accountancy of INTI International University is proud to present an avenue to share, learn, connect and build momentum towards the transition to more sustainable business practices.

The Conference:

The International Conference on Sustainability in Business, 2010 (ICSB2010) with the theme ‘Towards sustainable business – management, governance and accountability’ aims to provide a forum for academicians and practitioners from business, government and other non governmental organizations from across the world to come together and present research findings, best practices and other critical issues related to sustainability in business.

Publication Opportunities:

Selected papers presented during the conference will be published as book chapters or as research papers in future issues of:

Organizers:

The conference is organized by the Faculty of Business and Accountancy of INTI International University, Malaysia. As one of the pioneers in the Malaysian higher education sector, the INTI has carved a niche based on its quality programmes, global alliances, commitment to excellence and uncompromising academic standards. INTI International University is part of Laureate International Universities (LIU), the world’s largest private network of universities, with a vast global footprint that currently spans 20 countries. The LIU network currently has 43 accredited universities offering 130 career-focused programmes in various facilities to more than 500,000 students.

Discovering Kuala Lumpur:

Kuala Lumpur or "KL" as it is affectionately called, is a delightful mix of cross-cultural influences and traditions and is the focal point of modern, progressive Malaysia. While the city's past is still present in the evocative British colonial buildings of the Merdeka square and the Chinese shop houses scattered around, the city's bustling streets, tall modern office towers, and its cosmopolitan air project an unbounded spirit of progress and symbolize Malaysia's unhesitating leap into the future. The city of Kuala Lumpur brings together Malaysia's past and present, its many constituent cultures including Malay, Chinese and Indian, and even its remarkable natural treasures, allowing first-time visitors an invaluable opportunity to see the whole Malaysia in a glimpse. Kuala Lumpur radiates an exciting, enticing charm, which will no doubt pique your interest throughout your stay in this vibrant city.